Don't wait for The Chancellor. Here's how your business can improve results

Despite yesterdays budget, there seems little hope of a dramatic change to the dismal state of the economy. 
Surviving a recession is tough. When it comes to marketing, business owners have to make a choice:

a) Cut marketing budgets to save money (short-term thinking) or 

b) (More profitable, longer term thinking)
Promote your business with smarter, customer focused advertising that can be measured. 
It might sound obvious, but measuring your marketing returns does help to improve your 'return on investment' (ROI). I know, I know, it DOES sound obvious, but you'd be amazed how many businesses don't know what works for them and what doesn't.

So, BEFORE you spend another penny on producing a business-generation communication (whether online or offline) think about these 4 simple questions:

1. WHO are your target audience? Who do you want to buy from you?
 It's no good producing any communication if your targeting is weak.

2. WHERE will you find them? Where is the best place to advertise to them or for them to find you?

3. WHAT do you want to say to them? What is your offer and is it different (and better) from your competitors? Is it believable?
and,

4. WHY the 'heck' should they pay attention to you? Does your communication stand out from the crowd? This point is especially relevant when you produce press advertising or pay-per-click.
Food for thought?