Discover the best way to market your business in a recession

The irony of the current recession is that there has never been so many, many ways to market your business. The best of it is that the costs of advertising have made it possible for some of the smallest players in a market take on the bigger, more established ones. It's for this reason that so many well known household brands have been struggling.

With so many channels (e.g. email, direct mail, radio, press, outdoor, mobile, etc.) to choose from which one(s) is best for you? The options to market your business has never been so great. The problem now though, is deciding the most profitable one(s).

See the table below which shows how the modern consumer is influenced by many channels BEFORE they buy. For this reason I suggest any business who wants to ride out the recession, "Think multi-channel!!!!" because that is how your (potential) customers buy their goods and services.

With a co-ordinated, multi-channel route to market, you can find responses are raised by up to 40%. The ZiG advice is test and don't be afraid to make mistakes. You'll rarely find a successful business that has never made a mistake.  For the businesses who have tried and failed with a channel such as direct mail or email, I'd say think again because if you limit your channel usage, you could well be losing business. Let me know if you'd like to know more.